Hey there!
My name is Rachel (she/her). A storyteller at heart and strategist in practice, I know that good writing is more than just words on paper. To create content that converts, you have to know how to blend strategic thinking with human connection. Making logic and emotion work together is a skill I've mastered over eight years working as a writer, and when you get the balance just right, magic happens — i.e., audiences do what you want them to do.
When I'm not working, you can find me tackling my to-be-read list, playing cozy video games, and spending time with my community of loved ones.
Take a sneak peek
What I'm looking for
I'm passionate about learning and am excited to fill a role that challenges me creatively and offers lots of opportunities to grow. As a member of the LGBTQIA+ community, I would love to work with women- and/or queer-centered brands to form meaningful connections and empower clients and consumers with my work.
Experience
May 2022 – April 2024
Copywriter (Remote)
Agency Habitat
Dallas, Texas
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Wrote and edited clever, relevant copy for clients in the medical, pharmaceutical, beauty, retail, and non-
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profit industries.
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Collaborated with account and creative teams to define creative needs, manage client expectations,
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conceptualize dynamic ideas, and develop content for both client-facing and consumer-facing projects.
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Played a key role in developing brand positioning, voice, and messaging for external and internal brands,
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while keeping client goals, industry marketplace, and current trends in mind.
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Led creative projects from concept to completion, helping supervise and giving creative guidance to entry-level copywriters and art directors.
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Fostered collaboration by leading the charge in creating an inviting, inclusive, stimulating and easily accessible creative environment.
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Led content strategy, planning and management of agency brand standards and mentored entry-level writers for the agency’s LinkedIn & Instagram, providing creative feedback, resulting in a surge in new business leads from LinkedIn.
July 2019 – May 2022
Owner/Marketing Strategist
Twinflower Marketing
Kansas City, Missouri
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Helped a range of clients nationwide in the beauty/cosmetics industry develop their brand voice, tone, and standards to boost sales and increase brand awareness.
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Maintained quality and consistency with each project to grow the Twinflower Marketing client base by 50% from 2020 to 2021.
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Concepted, strategized, and created content for Instagram and TikTok, working to establish clients as leaders in the organic skincare industry, resulting in a 10% revenue increase from one client’s email campaigns, and a 47% increase in Instagram engagement for another client.
March 2020 – June 2020
Marketing Specialist
Andrews McMeel Universal
Kansas City, Missouri
Previous positions:
Marketing & Publicity Intern, September 2017 – November 2017
Marketing Coordinator, December 2017 – February 2020
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Created and developed the brand Read Poetry, an online poetry community, leading the editorial vision, managing a team of freelance writers, and quadrupling site users in one year from 25K to 100K.
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Strategically developed customized marketing and PR plans for poetry, gift, mental health, and cocktail books, with the goal of growing authors’ audiences, and increasing book sales.
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Garnered trust to build and nurture relationships with more than ten authors as a result of their consistent satisfaction with their personalized marketing and PR plans, resulting in increased freedom to introduce experimental, innovative ideas to further drive growth and brand awareness.
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Wrote ad copy for digital and print projects, including shelf ads for Target brick-and-mortar stores, researching current practices to maintain consistent voice and appeal to existing and potential readers.
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Conducted brainstorms between the creative, sales, and marketing teams to manage budgets, produce concepts, and define author needs, resulting in innovative content strategies for book releases and increased author satisfaction.